Learning and Development
Most medtech commercial teams are well-trained in their product. Very few are trained in how to present that product's value to the people who actually approve NHS and health system purchasing decisions — finance directors, procurement leads, and operational managers. Our learning programmes are built specifically around that gap. From self-paced e-learning for commercial teams to advanced practitioner courses for senior leaders, every programme is grounded in how NHS procurement actually works — not how it should work in theory.
LCG offers a comprehensive suite of programmes designed to meet the diverse needs of healthcare stakeholders and suppliers alike. These programmes range from foundational courses for novices to advanced training for experienced professionals. Our objective is to equip your teams with the essential skills and knowledge they need for effective value-based buying and selling. By focusing on value, our programmes aim to:
- Deliver enhanced patient care by promoting evidence-based practices and encouraging innovation
- Increase operational efficiency through streamlined processes and effective communication strategies
- Drive cost reduction by identifying wasteful practices and implementing sustainable solutions
- Facilitate lasting change within your organization by fostering a culture of continuous improvement and accountability
In summary, LCG is committed to upskilling your teams to engage in value-based transactions, which will not only benefit the immediate needs of your organization but also contribute to long-term sustainability and growth.

Foundation E-learning Course
We have designed two unique entry level e-learning courses:
SELLING VALUE IN HEALTHCARE For medtech and pharma commercial teams.
Most medtech companies have strong clinical evidence. The challenge is translating that evidence into the language that NHS finance, procurement, and operational teams actually respond to.
This course gives your commercial and market access team the frameworks to do exactly that.
What you'll be able to do after completing this course:
— Understand how NHS and International procurement decisions are actually made
— Articulate your product's value to clinical, financial, operational, and procurement stakeholders
— Structure business cases and proposals that move decisions forward
— Engage procurement teams with confidence at every stage of the commercial conversation Self-paced.
Available immediately. Individual licence: £360 inc VAT
Team licences (5–20 seats): contact us for pricing
BUY NOW — £360 inc VAT https://www.e-learning.luachcg.com/courses/selling-value-in-healthcare-uk
Team licences — enquire here info@luachcg.com
For international purchasers: contact us directly for international pricing: info@luachcg.com
PROCURING VALUE IN HEALTHCARE For healthcare professionals and procurement teams
Designed for healthcare professionals who want to transition their organisation to value-based healthcare.
This course takes the complexity out of procuring value and offers a practical approach applicable across public and private healthcare organisations.
Contact us at Info@luachcg.com to find out more.

Practitioner Course
For commercial and market access teams ready to go beyond the foundations. The Practitioner Course combines training and consultancy — applying value-based frameworks directly to the real challenges your organisation is facing in NHS and health system engagement.
Delivered in-person or virtually. Designed for medtech, medical IT, and pharma organisations operating across global health systems. Contact us to discuss what's right for your team.
info@luachcg.com

Master Practitioner Course
A bespoke programme for senior commercial leaders, VPs, and general managers. Draws on LCG's direct access to leading NHS and international health system experts. Tailored to your organisation's specific commercial challenges and market position. Contact us to discuss. info@luachcg.com

